They were to set the standard for farm produce in barley, milk and eggs, the main ingredients in Ovaltine. In their day they were acknowledged to be probably the best in the world of their type. Nowadays, if restored to and maintained to their former glory, they would be viewed as far too expensive an indulgence, but they certainly served their purpose in building the Ovaltine brand as synonymous with healthy country goodness.
This was also symbolised with the use of the Ovaltine Dairy Maid, first used in the s before the farms were even built. She appeared in many advertising campaigns but did not appear on the front of Ovaltine products until ! The Kings Langley site was well chosen as the location of the Ovaltine factory. The surrounding farms could produce many of the ingredients, water was available, there was a good rail network and a ready supply of local labour.
One of the major factors in choosing the site must have been the close proximity to the Grand Union Canal. It meant that coal needed to fire the boilers could be delivered by narrow boats from the Warwickshire collieries.
The packaging design was also updated in this period. The Neuenegg factory produces Ovomaltine for the whole of Europe. Ovomaltine reaches a century! A hundred years on, what started life as a medicinal product for the weak, the sick and pregnant women is now more popular than ever. Ovo is now a healthy, nutritious choice for the whole family and people of all ages.
Ovomaltine remains committed to its Swiss production site. Around CHF 25 million is invested in renovating and automating the production centre. Today, Neuenegg can produce more than 18, tonnes of packaged, high-quality foodstuffs per year — the equivalent weight of 3, adult elephants!
But after more than 14 years as a brand ambassador for Ovomaltine, Cuche remains loyal to Ovomaltine. Georg Wander founded the Wander company in Bern. He looked for a way of reducing high childhood mortality due to malnutrition and developed a malt extract. He enriched the malt extract with other highly nutritious natural ingredients egg, milk and cocoa.
Ovomaltine was born and first introduced onto the market in Soon healthy active consumers discovered the strength-enhancing effect of this revolutionary beverage. You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email. Skip to content. RecipeReminiscing Ovaltine Ovomaltine is a brand of milk flavoring product made with malt extract except in the blue packaging in the United States , sugar except in Switzerland , and whey.
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