What is the difference between customization and modification

Learn from our marketing and data experts. Help Center Get the answers. API Documentation Let's get technical. Integrations Discover our partners. Blog See what we're writing about. Content Hub Videos, whitepapers, ebooks, and more. What is the Difference Between Personalization and Customization? November 5, Customization , by definition, is " the action by a user of modifying something to suit a particular individual or task.

What Does this Mean for Email Marketing? Related Articles. However, the more complex the requirements, the less likely it is that a piece of commercial, off the shelf software COTS is going to come out of the box meeting those requirements. In order to meet the specific requirements, the software must either be configured to meet the needs or customized to meet the needs or a combination of both.

Not so much. The key here is that customization is, by definition, much more invasive to the core application because it requires programmers to modify a program or write a program to do something that the software does not currently do. Customizations can be fairly basic — writing a class file to meet a task — or very invasive — changing the core application. To put these definitions into practical terms, customization means more effort and more risk. This is because a programmer is working outside the application.

Sometimes clients need more changes than can be done out of the box. For that they need to customize parts of the product to gain specific functionality for their association. Customization usually begins with an informational interview. The vendor will work with you to help uncover the underlying structure of a given set of business processes.

Then those processes are modeled on the AMS using varying levels of customization. A core change like this might happen if our product team believes all our clients would benefit from the change. The beauty of SaaS is that when features are added to the core product, all subscribers share in the wealth! Examples: "You can't go into the dressing room while she's changing. Examples: "It's your turn to change the baby. Examples: "to change a horse". Examples: "The product is undergoing a change in order to improve it.

Examples: "Do you have any change on you?